How to Get People to Actually Want to Hear from You…
Email marketing gets a bad rap. 😬 And honestly? I get it. No one wants to be that person clogging up inboxes with random sales pitches.
But when it’s done right, email is one of the most powerful tools for growing your business. 🚀 It helps you build real connections, share value, and, yeah—make sales without feeling like a pushy weirdo. The key? Make it something people actually want to sign up for.
📌 1. Offer Something They Actually Want
If you just slap a “Subscribe to my newsletter!” box on your website and hope for the best… yeah, that’s not gonna work. ❌ People need a reason to hand over their email.
✨ Enter the lead magnet. A lead magnet is a freebie—something valuable that your audience gets in exchange for signing up. Think checklists, guides, templates, mini-courses, even a fun quiz.
The best ones feel like a “hidden gem” 💎—something people didn’t even realize they needed but can’t resist grabbing.
💡 Not sure what to offer? I’ve developed a Lead Magnet Interview Protocol where I help you uncover your irresistible freebie—something totally unique to YOU that makes people excited to sign up.
🎯 Book a session with me and let’s find your hidden gem!
Want to know more about how this interview process works and if it is a good fit for you?
✅ 2. Make Signing Up Stupid Easy
If people have to hunt for your sign-up form or fill out a 10-step questionnaire, they’ll bail. 🚪💨
🔹 Have a sign-up form on your homepage, blog posts, and even your social media bio.
🔹 Make the copy inviting. Instead of just “Join my newsletter,” try “Grab your free [awesome thing] here!”
🔹 Keep the form short—name + email is all you need.
📧 3. Keep Your Emails Fun & Useful
Once they sign up, don’t ghost them. 👻 Your emails should feel like a conversation, not a lecture.
📢 Share helpful tips, personal stories, behind-the-scenes insights, and yes—occasional offers.
📢 But keep it 80% value, 20% promo so it never feels salesy.
📆 4. Be Consistent (But Not Annoying)
You don’t have to email every day, but you do need a schedule.
📅 Weekly or biweekly is perfect.
⏳ If you disappear for months and then suddenly show up selling something, people are going to hit “unsubscribe” real fast. 🚫
🔄 5. Let People Go (It’s Okay!)
Not everyone who signs up will stay forever, and that’s fine! Unsubscribes aren’t personal. The people who stick around? They’re your real audience. 💜
🔑 Bottom Line?
Growing your email list is about connection, not just numbers.
💎 Offer something irresistible,
💌 Keep it easy,
💬 Send emails that feel like a friendly chat—not a sales pitch.
✨ Want help creating your lead magnet? Book a Lead Magnet Interview Session with me, and I’ll help you uncover the perfect freebie that fits your brand and attracts your ideal audience.
Let’s get connected